Larry M. Robinson received his Ph.D. in Marketing from The Ohio State University. After receiving teaching awards at Georgia State University, he entered the insurance industry, where some of his programs transformed the way that the industry conducts marketing research. He recently returned to the classroom to teach high level courses at Rice, Purdue and Ohio State. 

Roy D. Adler received his Ph.D. in Marketing from the University of Alabama. After teaching at Xavier, he became Professor of Marketing at Pepperdine University in Malibu. He is a Fulbright Professor, a Distinguished Fellow of the Academy of Marketing Science, and a recipient of teaching awards.  

Professors Robinson and Adler have worked together for 25 years. In 1981, they authored the very first article that used citation analysis to rank business school professors, faculties, and institutions. Academic Assessment Services, LLC was incorporated in Texas in 2004.